TUESDAY TRANSFORMATION: SILVERADO

This townhouse facelift was a fresh of breath air as I got to take a step away from construction drawings, tile, and electrical plans to focus more on space planning, sourcing furniture, and styling with accessories (this is also known as the more 'pretty side' of design). 

We were first approached by this client as she was searching for a smaller design firm who not only does beautiful work but has the ability to relate and listen. She has been living in this space for a few years now and expressed a common concern that we hear often, 'it doesn't quite feel like home yet'. We were also challenged with using some of her existing furniture pieces, good thing we love a challenge! 

The existing space was full of saturated accent walls, furniture pieces that were out of scale, and an overall 'dark' feel. 


Our goal was to lighten the space, balance out the scale of some of the existing furniture pieces, and add more depth/personality. We wanted to convert this space from a 'house' to a

'home'. 


We started with a concept showing lighter elements to contrast the visually heavy and dark leather sectional that was going to stay in the space. Then we toned down the saturated accent walls with this gorgeous green paint from Benjamin Moore (which provided a more mature/sophisticated feel). Adding architectural elements with the wall panelling was the pièce de resistance! 

[PRELIMINARY CONCEPT BOARD FOR SILVERADO TOWNHOUSE PROJECT]

[PRELIMINARY CONCEPT BOARD FOR SILVERADO TOWNHOUSE PROJECT]

I don't want to give too much away as I will be doing a full space reveal once complete but here are the progress photos to give you an idea of the transformation so far: 

[SOFA: EXISTING, POUFS: HOMESENSE, COFFEE TABLE: URBAN BARN, ACCESSORIES: HOMESENSE, RUG: EXISTING]

[SOFA: EXISTING, POUFS: HOMESENSE, COFFEE TABLE: URBAN BARN, ACCESSORIES: HOMESENSE, RUG: EXISTING]

[I COULDN'T RESIST ADDING A POP OF COLOUR WITH THESE BEAUTIFUL CRUSHED VELVET PILLOWS FROM HOMESENSE]

[I COULDN'T RESIST ADDING A POP OF COLOUR WITH THESE BEAUTIFUL CRUSHED VELVET PILLOWS FROM HOMESENSE]

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[FRAMES: INDIGO] 

[FRAMES: INDIGO] 

Welcome to The Gioia Blog

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At Gioia Interiors I treat everyone like family so why don’t you grab yourself a cup of coffee/tea (it will be needed, this is a long one), get comfortable and join me on the launch of a new and improved look!

I get to connect with clients on a deep level, finding out about the little things that make them tick, and so it is only fair if I share the story of how Gioia started, and what the name means, before you jump into the visually pretty details while touring the new website.

Most people are familiar with the ‘small business conception story’. It starts with a dream, grows with hard work, and one day you can finally take a much-needed vacation (with your cell phone turned off). Now, this story is true for Gioia but there are a few key elements missing.

For the sake of time, let’s start with the dream and what Gioia means.  

My love for interior design didn’t stem from rearranging furniture or getting excited over wallpaper. I was determined to pursue a career where I could help as many people as possible.  Nursing was out of the question as I cannot stand the sight of blood and so I changed my focus to my creative passions and talents. Now I don’t remember what planted the seed of interior design in my mind (no, HGTV cannot take credit) but from that moment on I knew exactly where I wanted to be.

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I am in the design industry to help people first, and design functional and beautiful interiors second. Plain and simple. Because of this, each client somehow manages to find a home in my heart and they quickly become like family to me, also known as Gioia’s kin. Which leads me to an important theme with Gioia: family.

Gioia, which is Italian and pronounced joy-ah, does not mean family. Gioia means joy which translates to ‘emotions experienced when in a state of well-being’ (which is the whole mission of Gioia Interiors). So where on earth did I come up with this name?

Italy was where the dream of starting a boutique design firm was first planted in my heart and only grew the more I walked up and down the canals in Venice. Maybe it was the wine, or maybe it was the tiramisu (if you haven’t tried this…I highly recommend it!) but I knew that I would be coming back to Canada with a new-found dream.

My middle name is Joy which is after BOTH of my grandmothers’ names, Joyce. From birth, I’ve had a connection with this word and have made it my mantra to live out each day. Joy is something everyone should experience and creating interior spaces that encourages a client’s ‘well-being’ only makes sense to me.

The idea of combining these two happened during Thanksgiving 2014 when I was surrounded by family at the dinner table. What started as a conversation about our blessings soon turned into a brainstorm session. After a group effort, my dream finally had a name. My brother decided to put a ‘face’ to the name and created Gioia’s original logo. It was important to me to preserve the sentimental aspect of the logo which is why the slanted roof remains. When I look at that roof I see my family.

So, from the origin of the name to the original logo, it all comes back to family.

As I launch this new look for Gioia I cannot help but focus on my family, the amazing clients I have worked with over the past year (Gioia’s kin), and the incredible relationships that have been formed because of this dream. I can only hope that you feel a sense of belonging to this community and that you see beyond the term ‘interior design’ and see the opportunity for a sense of well-being.